The one word that makes us realize we are consuming something natural and healthy is ‘juice’. But, did you know that the juice we are consuming may not be as healthy as we previously thought? In fact, there is a lot of science behind juice, and its nutritional value wholly depends on the technique used for extraction.

There are two techniques of juice extraction: one is older and not as healthy (centrifugal technique) and the other is new, healthy and revolutionary (cold-pressed technique).

Let me give you a brief introduction on the juice making processes for better clarity:

The image above shows cold-pressed (left) and centrifugal juice (right) extraction. Cold-pressed juice is darker, contains more juice, and is comparatively thicker.

Cold-Pressed Juice

1. Cold-Pressed juice is less widely available because the juicing technique is expensive.
2. Cold-pressed juice involves the use of machines that take out the juice without generating any heat or noise. These machines also take more time in juice production when compared to centrifugal juicing.
3. The cold-pressed technique is gentle — first it takes out the pulp without any abrupt cutting or grinding, and then this pulp is pressed with hydraulic pressure of up to 2000 pounds to take out every drop of juice.
4. The gentle process does not let oxidation begin, and thus keeps the natural fruit enzymes alive and intact.
5. Cold-pressed juice machines operate on low RPM (revolutions per minute) and can penetrate deep within the produce to take out every bit of nutrition from fruits, leafy vegetables and herbs as well. Apart from fresh produce, the cold-pressed process is also very effective with dry fruits.
6. The cold-pressed process traps absolutely no air during the process, leading to 100% pure fruit or vegetable extract.
7. Cold-pressed juice is rich in dietary fiber, essential nutrients and natural enzymes.
8. The rate of oxidation of cold-pressed juice is much slower than centrifugal juices, and thus they have a longer shelf life of 3-4 days if refrigerated.

Centrifugal Juice

1. The most common juice available on local juice shops is centrifugal juice because it’s relatively cheaper to make than cold-pressed juice.
2. The centrifugal technique involves the use of quick and noisy machines that cut and grind the fruit within seconds to separate the pulp and juice.
3. The centrifugal technique is a bit harsh, as it instantly cuts the fruit and takes out the juice with the generation of heat.
4. The high-speed spinning results in oxidation that further destroys natural fruit enzymes.
5. The centrifugal technique is not very effective in extracting precious nutrients because the high-speed blades cannot penetrate deep within the produce during the juicing process. This is also why the centrifugal technique is not very effective in taking out juice from herbs and leafy vegetables.
6. High-speed spinning blades trap more air that produce plenty of foam.
7. Centrifugal juice is composed mainly of the liquid content that is devoid of essential nutrients and enzymes.
8. Centrifugal juices oxidize rapidly, and thus they can’t be stored for more than a few hours.

As you can see, the cold-pressed and centrifugal juicing techniques are very different from each other, resulting in big nutritional differences.

Cold-pressed juice is a true alternative of consuming raw fruits and vegetables, with two differences:

• First, a bottle of cold-pressed juice contains a much higher nutritional value because it contains the extract of a couple of fruits and vegetables, something that is almost impossible to consume otherwise.

• Second, a bottle of cold-pressed juice is extremely easy to carry when compared to carrying the same number of fruits and vegetables.

Awareness and availability of cold-pressed juice in India is much lower than other countries. Sticking with the mission of increasing the reach of cold-pressed juice, OMJOOS has launched a line of premium cold-pressed juices made from high-quality fruits sourced directly from farms.

There are many varieties of cold-pressed juice made from different fruits and vegetables that are enough to satisfy different nutritional requirements, such as a healthy dose of vitamin C, vitamin A, vitamin B, many other healthy enzymes, natural fruit pulp and fiber.

OMJOOS takes care of everything in the juicing process, from the sourcing of the fruits, to cleaning, juicing, packaging and delivering, with a promise to deliver only the best to its customers. The product is taken from high-quality fresh fruits and vegetables, packed in a high-grade glass bottle, and delivered with every hygiene standard in mind.

Health is the real wealth in life and our body is the only place where we can use it, so stop filling it up with food that has zero nutritional value. Instead, fill it up with something healthy that delivers the best to your body in the form of cold-pressed juice.